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In the 1950s, Electrolux starts to make inroads into the leisure market – especially in America, which is riding a massive post-war boom. To strengthen its presence in a growing segment, the company acquires groundbreaking innovations and strong brands whenever and wherever it makes good business sense.
In 2001, Electrolux divests its interests in the leisure market to EQT, a private equityfirm. Dometic has to stand on its own feet. Which it does by staying true to its roots and relentlessly developing smart, often award-winning, solutions. As the new century progresses, it becomes increasingly clear that ever more people across the world want to live mobile. For some, like professional truck drivers, it’s business. For the rest, it’s leisure. But they all share essential needs – like cooking, taking care of personal hygiene and maintaining a pleasant temperature. This simple truth provides the foundation for a new concept that captures the Dometic offer: “Mobile living made easy.”